Non-profit aims to help HBCU football players with NIL deals

MONTGOMERY, Ala. (WSFA) – The NCAA passed name, image and likeness rules in 2021 for athletes in all divisions to earn money from companies in exchange for their use in advertisements or products.

A nonprofit wants to help historically black college and university football players get NIL contracts.

The Hustlers Guild visited football players at Alabama State University to discuss the importance of athletes using their name to their advantage.

“When you think of the NIL deals you automatically think ‘who gets a Nike deal, who gets Reebok’ or some of these big companies, but we don’t think of our local companies who can also help some of our athletes financially.” , said Yasmin Salina, co-founder and executive director of Hustlers Guild.

Salina added that athletes would be paid like professionals making up to six figures on bids, eliminating the need to rely on a job or relatives for cash.

ASU head football coach Eddie Robinson Jr. said while making money is important, players also need to know how to maintain a positive image on social media, so that they can prepare for life after football.

“We’re trying to teach them how to use this platform, not just for NIL, but it’s also going to lead to interns, job opportunities and that sort of thing in the community,” Robinson said.

ASU football players Dematrius Davis, a sophomore, and Santo Dunn, a senior, have been offered NIL deals through Hustlers Guild that can be worth up to six figures.

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