Make Money on YouTube: Full-Time Video Creators Report

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Maybe you’ve dreamed of becoming a full-time YouTuber, posting cooking, gaming, fashion, or travel videos online.

According to a YouTube report released Wednesday, about 394,000 people in the United States do just that – working at least 40 hours a week as YouTube creators and making money from the business. That’s more people than those employed as psychologists, librarians or dentists in the United States, according to data from the United States Bureau of Labor Statistics.

While nearly 400,000 people work the equivalent of full-time jobs making YouTube videos, it’s unclear how many of them are actually paid as if they were real jobs. The new report – commissioned by YouTube and completed by Oxford Economics, based on surveys of 12,700 YouTube users and around 1,500 content creators and 500 companies – doesn’t contain many specific details about the amount of money. what these video creators earn. So we don’t know if the long hours spent recording and editing these videos are really paying off. (Money has asked Alphabet, the parent company of YouTube, to share this information and will update this story with more details.)

What the study clearly shows is that many creators believe they could make a living from YouTube. Two-thirds of those polled with more than 50,000 subscribers believed they could have a “stand-alone business” from the online video platform. Additionally, 60% of creators surveyed said they felt they had opportunities – both making videos and making money – that “mainstream media” didn’t provide.

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Stories of people quitting their jobs and making a living on the popular video site have been ubiquitous in recent years, as have stories of people monetizing their experiences and knowledge on the platform when they couldn’t. have it otherwise.

It’s no wonder that so many people are turning to YouTube in hopes of turning a hobby into a business or increasing their brand awareness. It is the most widely used social media app in the United States, according to the Pew Research Center. More than 80% of Americans say they have used the site, according to the think tank, a number that has increased since 2019 while other platforms remained stagnant.

But really “doing it” as a YouTuber isn’t as common or easy as some of the platform’s highest paid stars like Rhett & Link – who Forbes said took home $ 20 million last year. – or MrBeast (estimate of $ 24 million in revenue in 2020) could make it appear. According to a recent study by a team led by a professor at the University of Applied Sciences in Offenburg, Germany, only 3% of YouTube channels generate 90% of site traffic. And even those channels in the top 3% probably only earn about $ 17,000 a year from ads on the platform, the research team found.

That hasn’t stopped millions of users from trying, however. Some students have even tried paying off student loans with income from YouTube and other social media platforms. The possibility of going viral – and making a lot of money – on YouTube is still there, even from a distance.

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