Google says it won’t allow anti-Ukrainian content to make money, removes ads from article discussing Nazi aspects of Azov Battalion
Google has sent a new communication to all publishers reminding them that the tech giant will not allow the monetization of content that “exploits, rejects, or condones war” in Ukraine. The communication is a reinforcement of a new content policy that Google notified on March 23, 2022.
In its latest communication, Google reached out to publishers to explain the ramifications of this policy. “This update is intended to clarify, and in some cases expand, our guidance to publishers with respect to this conflict,” the communication reads.
Publishers – bloggers, news websites, app content developers and similar groups – make money by displaying Google ads alongside their content. They also make money using Google’s Ad Manager tool, where they can choose to display ads they receive directly from customers without Google being the middleman. Policies set by Google even affect the display of those direct ads that use Google Ad Manager.
Simply put, Google said it would not serve ads on pages whose content, in its view of the world, “exploits, rejects, or condones war.” This process is called demonetizing items or pausing monetization. As a result, publishers will not be able to earn revenue if they publish anti-Ukrainian articles.
The last communication explains a bit what type of content, according to Google, is not suitable for monetization. It is pertinent to note that previously, as the COVID pandemic raged, Google demonetized several articles that referred to COVID as the Wuhan coronavirus or discussed the lab leak theory.
“This pause (on monetization) includes, but is not limited to, claims that imply that victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide. or willfully attack its own citizens,” Google told editors.
OpIndia also received the communication and one of its articles titled “Winning hearts and PR war, but Ukraine has a ‘Nazi’ problem that NATO and US don’t talk about” was posted. demonetized. The article does not blame the Ukrainian people or justify the war in Ukraine in any way, but simply talks about some of the uncomfortable aspects of the conflict that many other people have also pointed out, namely the presence of neo-Nazi elements in L establishment of Ukraine. The Azov Battalion is one such element.
The war in Ukraine has also highlighted how big tech and social media companies could align themselves in an international conflict and act as supranational entities. Russia has been at odds with Google and Meta (parent company of Facebook and Instagram) lately. Russia banned Meta as an extremist organization, while it also banned Google News for spreading false information.